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Rancho San Miguel offers ‘senior hour’ for Greenfield shoppers

Only seniors age 60 and up can access the store from 6 to 7 a.m. daily

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Customers line up for an 8 a.m. opening last week as Rancho San Miguel in Greenfield worked on shifting its schedule during the coronavirus pandemic. The store will now open for seniors at 6 a.m. daily and to the general public at 7 a.m. (Photo by Sean Roney)

GREENFIELD — Grocery stores across South Monterey County are changing their hours, and Rancho San Miguel in Greenfield is among them.

Rancho was among the first in the Salinas Valley to offer a “senior hour” to better meet the needs of the most vulnerable population during the novel coronavirus (COVID-19) pandemic.

Beginning Sunday, March 29, all shoppers will be allowed to enter the Greenfield location from 5 to 6 a.m. and 7 a.m. to 10 p.m. Only senior shoppers age 60 and up can access the store from 6 to 7 a.m.

Company-wide, Rancho San Miguel and Food 4 Less have begun deep cleaning procedures at all market, warehouse and supply locations.

Supply shortages are causing limitations on item purchases in order to provide access to more customers, but the company says it will make the best effort to restock merchandise as it becomes available.

Jennifer Zammar, director of public relations for Rancho, said in a statement, “Suppliers are also experiencing challenges in both product supply and packaging materials. This has led to some price increases on impacted items.”

The stores are also limiting the number of shoppers in stores to adhere to social distancing. Stores will no longer permit dining in their indoor table areas, while the kitchen, deli and bakery areas remain open for takeout orders.